Image Social Media

The expansion of #KNAER2 over the last few months has resulted in our growing social media presence and now that we are underway we thought it would be a good time to share our experience with social media for knowledge mobilization (KMb). As a KMb organization, we like to practice what we preach. If we have knowledge that can be useful, we want to share it with others. 


After presenting at the CSLEE Values & Leadership Conference (#CSLEE2016) in London, Ontario, we have come to realize that some in the knowledge mobilization field are new to social media and haven’t yet tapped into some useful resources available. Today, we would like to change that by explaining how and why #KNAER2 uses social media, along with providing a ‘Cheat Sheet to get you started with Twitter, Facebook & Bitly.

Why does KNAER use social media?

  • Social Media allows us to reach a larger and broader audience. For example, using Twitter & Facebook, we are able to reach people from all over the province (and beyond), allowing us to share and begin a dialogue about evidence and resources much more quickly
  • It promotes engagement and interaction with more users
  • It allows KMbers to create an online presence which otherwise may not exist. This enables them to share research further and faster
  • It can encourage academic openness and community collaboration
  • Face-to-face communication isn’t always possible

Some of you may be asking, “how do I become successful at using social media?” It’s not about tweeting only when you remember, or sporadically throughout the month. A random posting strategy is unlikely to be an effective method for you. Here’s what we do, which in turn may help you.

How the KNAER team uses social media:

  • Diverse posting - include a variety of posts each week. For example, infographics, polls, questions, graphics, videos etc.
  • Use media posts whenever possible such as pictures, videos, memes - if appropriate
  • Schedule Twitter and Facebook posts to meet our target demographic. For example, if a post is directed at educators, we time it so they will see the post as soon as they finish school around 3:30.
  • Provide opportunities for interaction and engagement for your followers, such as offering a Twitter Poll that allows your audience to share their opinion on a topic.
  • Create a social media strategy including large to small goals and monitor your progress to ensure you are staying on track.
  • Use a timeline in order to meet specific goals.
  • Collect data on the effectiveness of different types of posts, which will can help determine the strategies and postings you will use the following week or month. We track our effectiveness to help us determine what our audience is most interested in..
  • If you want to take your social media game to the next level, we suggest signing up for Bitly (more on that below). We use Bitly link clicks to see what people find interesting.

Now that you know the How & Why, it’s your turn to get started! Follow our take-away tips below and use our ‘Social Media Cheat Sheet’ to get started on your new social media adventure!

Take away tips:

  • Plan and implement a social media strategy.
  • Respond to people who have reached out or engaged with you.
  • Set measurable goals for each social media platform (for example, set goals for Twitter, Facebook, Linkedin, etc.).
  • Use consistent branding to ensure you or your organization become recognizable.
  • Choose the best platform for you (or your organization). Twitter, Facebook and Linkedin, among other platforms, have different audiences and different formats. Determine which one(s) is right for you or your organization.
  • Balance quality and quantity. Quantity will allow your posts to be seen more often but if your audience doesn’t find your posts relevant and useful, they may turn off.
  • Take advantage of webinars or Twitter Chats to connect with others and ensure you stay up-to-date on the latest social media tools and strategies.
  • Use a social media management tool to help you organize and schedule your social media posts.
  • Find your voice - be authentic. Engage and interact!
See our Social Media Cheat Sheet for how to get started using Twitter, Facebook and Bitly.


If you have any questions, our social media team would be happy to help! Reach out to us: 

Twitter logoTwitter: @KNAER_RECRAE                            Facebook logo Facebook: www.facebook.com/KnaerRecrae